The cumulative amount of housing loans executed exceeds 2.5 trillion yen, fastest as
au Jibun Bank Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Takashi Ishizuki, hereinafter referred to as au Jibun Bank) surpassed 2.5 trillion yen in total mortgage loan execution on November 9, 2022. We will let you know.
Since we started providing housing loans in December 2015, we have surpassed 2.5 trillion yen in cumulative disbursements in approximately 6 years and 11 months, making us the fastest Internet bank to achieve this (Note 1). In about eight months after reaching 2 trillion yen in March 2022, the disbursement amount increased by 500 billion yen, which is more than 1.2 times faster than the same period last year.
au Jibun Bank's housing loan will be ranked No. 1 overall for the first time in the 2022 Oricon Customer Satisfaction® Survey housing loan, and will also be No. 1 in the Kakaku.com housing loan popularity ranking (Note 2). Etc., have been evaluated by many customers.
In addition to the "attractive interest rates" unique to Internet banks, this is the provision of "au interest rate preferential discount" that reduces the applicable interest rate of mortgage loans by up to 0.1% per year by using au line and Jibun Denki as a set. , among group credit life insurance products with ample coverage, we will meet customer needs by lowering the add-on interest rates for “Cancer 100% Coverage Group Credit” and “11 Disease Coverage Group Credit” from May 2022. We believe that this is the result of repeated product renewals.
In addition, in August 2022, we expanded the conditions for applying the preferential au mobile discount, making it possible for even more customers to take advantage of au Jibun Bank's home loans.
Diversification of borrowing forms
Comparing 2016 and 2021, the ratio of pair loan users increased by about 2.4 times from 12.8% to 31.3%. In addition, this pair loan user includes users with same-sex partners, which started in April 2021. In addition, the number of women borrowing alone increased from 4.9% to 7.7%, a roughly 1.5-fold increase.
Changes in the age of home loan users
Compared to the borrowing ratio by age group in 2016, the ratio of customers in their 20s has nearly doubled in recent years. In addition, about half of all mortgage users are in their 30s, and the use of mortgages is increasing, especially among the younger generation.
The increase in use by customers in their 20s and 30s is due to the widespread use of pair loans, as can be seen from the results of Topic 2. By using a pair loan, it is easier for young people to reduce the burden of borrowing money per person, and it is possible to increase the borrowing amount even in the midst of soaring housing prices.
Refinancing demand
About 30% of customers who borrowed directly from our website from April 2021 to September 2022 used refinancing. Coupled with the recent rise in prices, especially since the beginning of 2022, the rate has remained high. Demand for refinancing is expected to continue, with the aim of reducing housing costs, which account for a large portion of fixed costs in household budgets.
Going forward, we will continue to respond to customer feedback and promote further service expansion so that more customers can use our service.
au Jibun Bank, a member of the au Financial Group, says, ``Everywhere you are and where you go is a bank. Bringing the freedom and convenience of smartphones to banks. With this in mind, we set up the brand message, "Let's live with the bank." concept” is being promoted. Going forward, we will continue to provide financial services centered on smartphones, and create new experiential value together with our customers and partner companies as “the bank that customers feel closest to.”
0 Comments